After last years work on magazines I am confident in understanding the style of advertisement needed for this genre. Here are some examples:
The ad's just scream out energy and power, its almost as if you can feel the music through the page. This is because of the boldness of the text, the light & dark variations and contrasts, and tyhe shapes of lightning, speakers and so on. Like the Prodigy ad, I shall concentrate on making it a little odd and 'arty', this is too make the reader view the ad for longer and to add a sense of noir to the piece.
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