This Digipak is different to usual products because of the way it folds together, instead of just folding from the sides, it folds from all four corners with the disk in the middle, the only thing missing from this picture is the case it fits in if there is one.
On each of the four sides we see a picture of one band member in their Japanese styled cartoon alter ego, from the top going clockwise we have 2-D, Murdoc, Noodle and Russel, all of which counterpart for the bands real personas respectively. On each side of the card there are two different pictures of the member, all of which are facing right. These images, especially with the white background, make this piece look extremely professional and portrait like, showing the common status of the band as a unique addition to music. Also with each of the characters sides being different it’s as if they are opening up to the real, darker side of their personality, revealed through their music.
Because this is to date the bands best selling album, this digipak emphasises the jump from being cult, alternative option to music, to becoming one of Britain’s most iconic artists. The delicate and precise style of animation expresses how the band grew up in a sense, that after they experimented on the album Gorillaz, they knew what they wanted to create and did so. The absence of a booklet makes it look like a display case rather than an on sale CD case, and the plain CD emphasises this further.
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