Advert for a Dum and Bass compilation.

I saw this magazine advert and was immediately interested. unlike most other adverts that are based on the drum and bass genre, this one takes a different approach, instead of having fancy colours, bold text and dynamic images it puts the genre in a more respectable context. The black and white colour scheme adds age to the genre, and that it has been recognised as its own style. It also puts the genre into a new level of professionalism, a lot like a classical album or greatest hits compilation, the tone to the advert is representing the art and realism within the music.

The main image of what seems to be a mechanical device, also black and white, is a signature type of image. It aids the look and style of the advert, giving it a creative layout and that it’s an inside, personal look into the genre. because the main image is atop the page and takes up more room than many of the texts and other images, it takes the place of what would usually be a masthead, creating a meaningful, deep look into the art of the genre.

The text in the advert is either white on black or the reverse, with certain parts bolder than others. In the titles text we see a sub headed tagline that adds information to the main title. This enables the title itself to look more impor6tant and emphasises the pieces general appearance. this use of fonts and text styles aren’t common in the genre, but this is the beginning of its creation, in the 1990's bands such as the Prodigy came to fame through the drum and bass genre, and it had a reputation the collided with drugs and raving. This advert looks back on that and makes it seem artistic and thought through, it also marks itself as a sort of official documentation rather than an advert.